Corse Presse based in Ajaccio is the parent company of the only island daily newspaper Corse Matin with an average daily circulation of 31,000 copies in Corsica and the Paca region.
As part of the modernisation, Corse Presse chose alfa Media's BusinessLine solution to optimise the management of its ads and facilitate the development of its advertising network. The project concerns the implementation of a SaaS solution for the modules alfa AdSuite Market and alfa Stylo.
alfa AdSuite Market is a global and complete software solution that, in addition to the classic functions of an ad management system, also offers CRM functions for complete contact management, the enrichment of customer data and orders, the planning and tracking of campaigns as well as the integrated management of documents, thus contributing to a harmonious and efficient customer relationship. With alfa AdSuite Market you can manage a variety of advertising formats for all common communication channels, be it online advertising, inserts, banners, TV/radio spots or all types of marketable products such as subscriptions, events etc. alfa AdSuite Market meets current market requirements, involves customers in production and ordering processes and integrates administrative and technical processing. The reactive design enables an optimal presentation of the application on all common device types such as PCs, tablets and smartphones. The flexibility of the mask structure makes it possible to make important information available to every user, anywhere and at any time.
As a browser-based graphic design tool, alfa Stylo offers an optimal price-performance ratio by reducing expensive licensing costs, since no "classic" design tools are required. The concept offers impressive options to offer a variety of high-quality advertising opportunities. And all this in real time and in WYSIWYG mode. In addition, as part of the digital media formats, Stylo offers a range of interactions and effects applicable to static elements, providing a special kind of user experience. In the same way, displays for print, web and mobile output devices can be generated from a central tool.
As part of the project, the AdSuite system will also invoice the sold products and communicate via a bidirectional interface with the Qualiac financial system to transmit billing information and retrieve customer receivables. AdSuite's alfa DataWarehouse interface provides the Click Sense solution with all the data needed to analyse the results. In addition, the standard web service package for integrating an external CRM solution, Corse Presse, enables integration of the Salesforce CRM tool with AdSuite Market.
The alfa BusinessLine solution is scheduled to go live in December 2019.